4 Tricks To Start With Good SEO
When you take the step to create a new company and especially a website for this, we find that in many cases do not take into account basic aspects that will help us get better results with less effort and reduce investment in SEO in the future.Four essential aspects in SEO that can not miss in creating a website from scratch.
How typical is it? But not the first time you make changes to the pages and to get back to the situation prior to the changes, files are saved with numbers behind leading to URLs like this:
www.hp-lexicon.org/index-2.html
In this case, it has released version 2 index the web and has left the URL including index-2.html. It should be required that URLs are well built from scratch, whether made manually or automatically. Also, if you work with a content management system, we must allow modification of the URL and it does not hurt that this modification allows directly create an automatic redirect from the URL we've changed to the current URL. In this way we will not lose the authority of the links that we have achieved previously. If we consider such issues in the future will be easier to create the redirects and will need to invest just resources or time asking these tasks to area managers.
2. Tags
Images should be labeled ALT and Title but we often forget that the links may also carry the title tag, destination, follow, etc…If we are going to create a content management system itself, we ask you to include fields for labels on all elements that can take them, as is also the case of the videos. If we are going to create a static website, we must ensure that every element include these elements. In many cases not only is left empty label but that does not even include the label. If in the future we hire SEO experts to optimize the page they will be some of the first things to look at and if they are not made, ask implement changes, representing an expenditure of time and money.
3. Content structure
We tend to fall into the trap of creating page titles according to how they are visually but we forget that we can tweak the appearance with CSS later. No need to choose the titles (H1, H2, H3 ...) depending on their size or how they look visually.If we cover the most basic level of SEO when creating a website, in the future we devote to more strategic tasks rather than optimizing everything that has gone wrong or has not been done before.
4. Customizing Goals
The goals are another area that is often left empty. When the web is small, with no more than 20 pages, a change is acceptable but when the page is large, touch these items manually can be torture. When choosing the CMS we prefer one that allows editing these changes and if possible, that can be changed in a massive way through an excel file or any other method. It would also be interesting to find or hire one that would allow the use of rules for those pages that are automatically created. In this way the goals would be created automatically and although they might be similar, they would always be different. It is very important to think about the rule carefully before implementing.
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